2019 Campaign Content
Filmed, edited and produced by Clip Media.
Filmed and produced by our team, this video was turned around in time to be published on HBF Run digital channels on the same day as the event!
As part of the pre-event promotion campaign, we worked with HBF to produce six inspiring participant stories. The participants were carefully selected to appeal to the various target audiences and to address the three main drivers for taking part in the event: fun, fitness and fundraising.
Featuring the four feature charities, this video was a call-to-action to increase fundraising efforts in the lead up to the event.